An Introduction to YP Assistants

YP Assistants is a firm dedicated solely to the Yellow Page advertising media. We are not a Yellow Pages agency - we help our clients find the right one. We know Yellow Pages because all of our employees used to work for CMR Yellow Pages agencies. Now we work with companies that advertise in the Yellow Pages and use the services of a Yellow Pages agency [also called a "CMR" - Certified Marketing Representative]. We specialize in complete CMR reviews and other services to help our clients create savings in their print and online Yellow Pages spend with overall discounts, ROI testing and funded media buys.

Our Process

Our Yellow Pages CMR review process is a system of proprietary validation tools, industry specific research databases and objective methodologies which combine to create the necessary criteria for the highest level agency evaluation and selection process.

The YP Assistants Advantage

While many Yellow Pages advertiser's procurement, advertising & marketing departments have an understanding of the advertising agency RFP & search process, few have a proven objective-based Yellow Pages industry specific methodology for getting the job done right and securing the most in program offers, service and savings.

Additional challenges for these advertisers needing to conduct a CMR review are time constraints, interruption ofongoing business demands and lack of knowledge of the Yellow Pages industry itself [i.e. Which CMRs are the best toinclude in a review? What questions must be asked to guarantee the best savings and offers are secured? Etc.] It is nowonder that more than 80% of Yellow Pages advertisers have not conducted a CMR search in the last 5 years!

Our goal is to make the CMR agency review and selection process as easy as possible for our clients. We do all the work in the RFP review so that our clients can choose the best CMR to meet their Yellow Pages advertising needs.