Conducting an agency review & RFP is part of due diligence for advertisers. Loyalty to agencies is something to be admired but not when it is at the cost of complacency and loss of the competitive edge in marketing. Media continues to change rapidly and advertisers must lean on their agencies to keep them at the right stage of the game with regard to the continuous media evolution. Our agency reviews and RFP services give our clients that edge and security of being with the right agency at the right time.